Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
K2
Kavitha 27365
VM0027365Membermember27365@example.test · +601110027365 · Preferred outlet: OPLUMO Outlet 13
New JoinerHigh Value
Consent Status
Opted In
Points Balance
738
Current loyalty balance
Lifetime Spend
RM 924
Across 15 visits
Total Visits
15
Since 2025-11-02
Average Order Value
RM 82
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
89d
2026-07-12
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
738 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-12 · OPLUMO Outlet 13
Outlet purchase
2026-06-30 · Member activity · RM 61.50
App session
2026-06-18 · OPLUMO Outlet 13
Points credited
2026-06-06 · Member activity · RM 69.70
Win-back campaign delivered
2026-05-25 · OPLUMO Outlet 13
Outlet purchase
2026-05-13 · Member activity · RM 77.90
Points credited
2026-05-01 · OPLUMO Outlet 13
Outlet purchase
2026-04-19 · Member activity · RM 86.10