Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 27351
VM0027351Silvermember27351@example.test · +601110027351 · Preferred outlet: OPLUMO Outlet 16
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,361
Current loyalty balance
Lifetime Spend
RM 1,702
Across 29 visits
Total Visits
29
Since 2024-12-20
Average Order Value
RM 67
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
154d
2026-05-08
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,361 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-08 · OPLUMO Outlet 16
Outlet purchase
2026-04-26 · Member activity · RM 50.25
App session
2026-04-14 · OPLUMO Outlet 16
Points credited
2026-04-02 · Member activity · RM 56.95
Win-back campaign delivered
2026-03-21 · OPLUMO Outlet 16
Outlet purchase
2026-03-09 · Member activity · RM 63.65
Points credited
2026-02-25 · OPLUMO Outlet 16
Outlet purchase
2026-02-13 · Member activity · RM 70.35