Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 02735
VM0002735Silvermember2735@example.test · +601110002735 · Preferred outlet: OPLUMO Outlet 16
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
1,258
Current loyalty balance
Lifetime Spend
RM 1,573
Across 44 visits
Total Visits
44
Since 2024-04-05
Average Order Value
RM 45
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
143d
2026-05-19
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,258 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-19 · OPLUMO Outlet 16
Outlet purchase
2026-05-07 · Member activity · RM 33.75
App session
2026-04-25 · OPLUMO Outlet 16
Points credited
2026-04-13 · Member activity · RM 38.25
Win-back campaign delivered
2026-04-01 · OPLUMO Outlet 16
Outlet purchase
2026-03-20 · Member activity · RM 42.75
Points credited
2026-03-08 · OPLUMO Outlet 16
Outlet purchase
2026-02-24 · Member activity · RM 47.25