Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 27347
VM0027347Membermember27347@example.test · +601110027347 · Preferred outlet: OPLUMO Outlet 12
WeekendApp User
Consent Status
Opted In
Points Balance
839
Current loyalty balance
Lifetime Spend
RM 1,049
Across 29 visits
Total Visits
29
Since 2024-12-04
Average Order Value
RM 29
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
170d
2026-04-22
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
839 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-22 · OPLUMO Outlet 12
Outlet purchase
2026-04-10 · Member activity · RM 21.75
App session
2026-03-29 · OPLUMO Outlet 12
Points credited
2026-03-17 · Member activity · RM 24.65
Win-back campaign delivered
2026-03-05 · OPLUMO Outlet 12
Outlet purchase
2026-02-21 · Member activity · RM 27.55
Points credited
2026-02-09 · OPLUMO Outlet 12
Outlet purchase
2026-01-28 · Member activity · RM 30.45