Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 27339
VM0027339Silvermember27339@example.test · +601110027339 · Preferred outlet: OPLUMO Outlet 4
WeekendApp User
Consent Status
Opted In
Points Balance
1,926
Current loyalty balance
Lifetime Spend
RM 2,408
Across 30 visits
Total Visits
30
Since 2025-01-08
Average Order Value
RM 65
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
117d
2026-06-14
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,926 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-14 · OPLUMO Outlet 4
Outlet purchase
2026-06-02 · Member activity · RM 48.75
App session
2026-05-21 · OPLUMO Outlet 4
Points credited
2026-05-09 · Member activity · RM 55.25
Win-back campaign delivered
2026-04-27 · OPLUMO Outlet 4
Outlet purchase
2026-04-15 · Member activity · RM 61.75
Points credited
2026-04-03 · OPLUMO Outlet 4
Outlet purchase
2026-03-22 · Member activity · RM 68.25