Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 27323
VM0027323Platinummember27323@example.test · +601110027323 · Preferred outlet: OPLUMO Outlet 5
WeekendApp User
Consent Status
Opted Out
Points Balance
5,293
Current loyalty balance
Lifetime Spend
RM 6,617
Across 41 visits
Total Visits
41
Since 2024-07-13
Average Order Value
RM 177
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
98d
2026-07-03
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
5,293 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-07-03 · OPLUMO Outlet 5
Outlet purchase
2026-06-21 · Member activity · RM 132.75
App session
2026-06-09 · OPLUMO Outlet 5
Points credited
2026-05-28 · Member activity · RM 150.45
Win-back campaign delivered
2026-05-16 · OPLUMO Outlet 5
Outlet purchase
2026-05-04 · Member activity · RM 168.15
Points credited
2026-04-22 · OPLUMO Outlet 5
Outlet purchase
2026-04-10 · Member activity · RM 185.85