Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 27227
VM0027227Membermember27227@example.test · +601110027227 · Preferred outlet: OPLUMO Outlet 11
WeekendApp User
Consent Status
Opted In
Points Balance
191
Current loyalty balance
Lifetime Spend
RM 240
Across 4 visits
Total Visits
4
Since 2026-05-21
Average Order Value
RM 62
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
87d
2026-07-14
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
191 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-14 · OPLUMO Outlet 11
Outlet purchase
2026-07-02 · Member activity · RM 46.50
App session
2026-06-20 · OPLUMO Outlet 11
Points credited
2026-06-08 · Member activity · RM 52.70
Win-back campaign delivered
2026-05-27 · OPLUMO Outlet 11
Outlet purchase
2026-05-15 · Member activity · RM 58.90
Points credited
2026-05-03 · OPLUMO Outlet 11
Outlet purchase
2026-04-21 · Member activity · RM 65.10