Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
N2
Nurul 27213
VM0027213Silvermember27213@example.test · +601110027213 · Preferred outlet: OPLUMO Outlet 14
New JoinerHigh Value
Consent Status
Opted In
Points Balance
1,985
Current loyalty balance
Lifetime Spend
RM 2,482
Across 17 visits
Total Visits
17
Since 2025-09-05
Average Order Value
RM 177
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
111d
2026-06-20
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,985 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-20 · OPLUMO Outlet 14
Outlet purchase
2026-06-08 · Member activity · RM 132.75
App session
2026-05-27 · OPLUMO Outlet 14
Points credited
2026-05-15 · Member activity · RM 150.45
Win-back campaign delivered
2026-05-03 · OPLUMO Outlet 14
Outlet purchase
2026-04-21 · Member activity · RM 168.15
Points credited
2026-04-09 · OPLUMO Outlet 14
Outlet purchase
2026-03-28 · Member activity · RM 185.85