Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 27195
VM0027195Goldmember27195@example.test · +601110027195 · Preferred outlet: OPLUMO Outlet 13
WeekendApp User
Consent Status
Opted Out
Points Balance
2,899
Current loyalty balance
Lifetime Spend
RM 3,625
Across 23 visits
Total Visits
23
Since 2025-04-25
Average Order Value
RM 128
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
136d
2026-05-26
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,899 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-26 · OPLUMO Outlet 13
Outlet purchase
2026-05-14 · Member activity · RM 96.00
App session
2026-05-02 · OPLUMO Outlet 13
Points credited
2026-04-20 · Member activity · RM 108.80
Win-back campaign delivered
2026-04-08 · OPLUMO Outlet 13
Outlet purchase
2026-03-27 · Member activity · RM 121.60
Points credited
2026-03-15 · OPLUMO Outlet 13
Outlet purchase
2026-03-03 · Member activity · RM 134.40