Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A2
Arun 27184
VM0027184Goldmember27184@example.test · +601110027184 · Preferred outlet: OPLUMO Outlet 2
High ValueWeekend
Consent Status
Opted Out
Points Balance
3,209
Current loyalty balance
Lifetime Spend
RM 4,012
Across 36 visits
Total Visits
36
Since 2024-07-28
Average Order Value
RM 103
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
173d
2026-04-19
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,209 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-19 · OPLUMO Outlet 2
Outlet purchase
2026-04-07 · Member activity · RM 77.25
App session
2026-03-26 · OPLUMO Outlet 2
Points credited
2026-03-14 · Member activity · RM 87.55
Win-back campaign delivered
2026-03-02 · OPLUMO Outlet 2
Outlet purchase
2026-02-18 · Member activity · RM 97.85
Points credited
2026-02-06 · OPLUMO Outlet 2
Outlet purchase
2026-01-25 · Member activity · RM 108.15