Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 27159
VM0027159Silvermember27159@example.test · +601110027159 · Preferred outlet: OPLUMO Outlet 11
Birthday SoonLunch
Consent Status
Opted In
Points Balance
994
Current loyalty balance
Lifetime Spend
RM 1,243
Across 20 visits
Total Visits
20
Since 2025-07-25
Average Order Value
RM 53
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
99d
2026-07-02
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
994 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-02 · OPLUMO Outlet 11
Outlet purchase
2026-06-20 · Member activity · RM 39.75
App session
2026-06-08 · OPLUMO Outlet 11
Points credited
2026-05-27 · Member activity · RM 45.05
Win-back campaign delivered
2026-05-15 · OPLUMO Outlet 11
Outlet purchase
2026-05-03 · Member activity · RM 50.35
Points credited
2026-04-21 · OPLUMO Outlet 11
Outlet purchase
2026-04-09 · Member activity · RM 55.65