Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 02715
VM0002715Goldmember2715@example.test · +601110002715 · Preferred outlet: OPLUMO Outlet 13
WeekendApp User
Consent Status
Opted In
Points Balance
2,552
Current loyalty balance
Lifetime Spend
RM 3,190
Across 38 visits
Total Visits
38
Since 2024-06-27
Average Order Value
RM 102
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
168d
2026-04-24
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,552 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-24 · OPLUMO Outlet 13
Outlet purchase
2026-04-12 · Member activity · RM 76.50
App session
2026-03-31 · OPLUMO Outlet 13
Points credited
2026-03-19 · Member activity · RM 86.70
Win-back campaign delivered
2026-03-07 · OPLUMO Outlet 13
Outlet purchase
2026-02-23 · Member activity · RM 96.90
Points credited
2026-02-11 · OPLUMO Outlet 13
Outlet purchase
2026-01-30 · Member activity · RM 107.10