Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 27087
VM0027087Goldmember27087@example.test · +601110027087 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted In
Points Balance
4,209
Current loyalty balance
Lifetime Spend
RM 5,261
Across 44 visits
Total Visits
44
Since 2024-06-07
Average Order Value
RM 97
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
80d
2026-07-21
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
4,209 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-21 · OPLUMO Outlet 7
Outlet purchase
2026-07-09 · Member activity · RM 72.75
App session
2026-06-27 · OPLUMO Outlet 7
Points credited
2026-06-15 · Member activity · RM 82.45
Win-back campaign delivered
2026-06-03 · OPLUMO Outlet 7
Outlet purchase
2026-05-22 · Member activity · RM 92.15
Points credited
2026-05-10 · OPLUMO Outlet 7
Outlet purchase
2026-04-28 · Member activity · RM 101.85