Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A2
Arun 27040
VM0027040Membermember27040@example.test · +601110027040 · Preferred outlet: OPLUMO Outlet 11
High ValueWeekend
Consent Status
Opted In
Points Balance
792
Current loyalty balance
Lifetime Spend
RM 990
Across 31 visits
Total Visits
31
Since 2025-02-19
Average Order Value
RM 28
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
57d
2026-08-13
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
792 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-13 · OPLUMO Outlet 11
Outlet purchase
2026-08-01 · Member activity · RM 21.00
App session
2026-07-20 · OPLUMO Outlet 11
Points credited
2026-07-08 · Member activity · RM 23.80
Win-back campaign delivered
2026-06-26 · OPLUMO Outlet 11
Outlet purchase
2026-06-14 · Member activity · RM 26.60
Points credited
2026-06-02 · OPLUMO Outlet 11
Outlet purchase
2026-05-21 · Member activity · RM 29.40