Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 27015
VM0027015Platinummember27015@example.test · +601110027015 · Preferred outlet: OPLUMO Outlet 3
Birthday SoonLunch
Consent Status
Opted In
Points Balance
5,457
Current loyalty balance
Lifetime Spend
RM 6,822
Across 42 visits
Total Visits
42
Since 2024-04-18
Average Order Value
RM 174
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
166d
2026-04-26
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
5,457 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-26 · OPLUMO Outlet 3
Outlet purchase
2026-04-14 · Member activity · RM 130.50
App session
2026-04-02 · OPLUMO Outlet 3
Points credited
2026-03-21 · Member activity · RM 147.90
Win-back campaign delivered
2026-03-09 · OPLUMO Outlet 3
Outlet purchase
2026-02-25 · Member activity · RM 165.30
Points credited
2026-02-13 · OPLUMO Outlet 3
Outlet purchase
2026-02-01 · Member activity · RM 182.70