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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

N2

Nurul 26997

VM0026997Gold

member26997@example.test · +601110026997 · Preferred outlet: OPLUMO Outlet 2

New JoinerHigh Value
Consent Status
Opted Out
Points Balance
4,572
Current loyalty balance
Lifetime Spend
RM 5,716
Across 39 visits
Total Visits
39
Since 2024-09-21
Average Order Value
RM 162
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
64d
2026-08-06
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards

Gold member

★
4,572 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageAvailable · expires 2026-11-30
Member notes

Relationship context

N
CRM NotePrefers weekend visits
N
CRM NoteConsider win-back offer
Recent activity

Member timeline

Win-back campaign delivered
2026-08-06 · OPLUMO Outlet 2
Outlet purchase
2026-07-25 · Member activity · RM 121.50
App session
2026-07-13 · OPLUMO Outlet 2
Points credited
2026-07-01 · Member activity · RM 137.70
Win-back campaign delivered
2026-06-19 · OPLUMO Outlet 2
Outlet purchase
2026-06-07 · Member activity · RM 153.90
Points credited
2026-05-26 · OPLUMO Outlet 2
Outlet purchase
2026-05-14 · Member activity · RM 170.10