Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 26975
VM0026975Silvermember26975@example.test · +601110026975 · Preferred outlet: OPLUMO Outlet 14
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,060
Current loyalty balance
Lifetime Spend
RM 1,325
Across 9 visits
Total Visits
9
Since 2025-12-11
Average Order Value
RM 125
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
158d
2026-05-04
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,060 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-04 · OPLUMO Outlet 14
Outlet purchase
2026-04-22 · Member activity · RM 93.75
App session
2026-04-10 · OPLUMO Outlet 14
Points credited
2026-03-29 · Member activity · RM 106.25
Win-back campaign delivered
2026-03-17 · OPLUMO Outlet 14
Outlet purchase
2026-03-05 · Member activity · RM 118.75
Points credited
2026-02-21 · OPLUMO Outlet 14
Outlet purchase
2026-02-09 · Member activity · RM 131.25