Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 02691
VM0002691Silvermember2691@example.test · +601110002691 · Preferred outlet: OPLUMO Outlet 6
WeekendApp User
Consent Status
Opted Out
Points Balance
1,648
Current loyalty balance
Lifetime Spend
RM 2,061
Across 39 visits
Total Visits
39
Since 2024-07-30
Average Order Value
RM 70
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
117d
2026-06-14
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,648 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-14 · OPLUMO Outlet 6
Outlet purchase
2026-06-02 · Member activity · RM 52.50
App session
2026-05-21 · OPLUMO Outlet 6
Points credited
2026-05-09 · Member activity · RM 59.50
Win-back campaign delivered
2026-04-27 · OPLUMO Outlet 6
Outlet purchase
2026-04-15 · Member activity · RM 66.50
Points credited
2026-04-03 · OPLUMO Outlet 6
Outlet purchase
2026-03-22 · Member activity · RM 73.50