Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 26639
VM0026639Goldmember26639@example.test · +601110026639 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted In
Points Balance
4,440
Current loyalty balance
Lifetime Spend
RM 5,551
Across 30 visits
Total Visits
30
Since 2025-04-16
Average Order Value
RM 149
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
19d
2026-09-20
App Status
Installed
OPLUMO App relationship
Member Status
Active
Gold tier
Membership & rewards
Gold member
4,440 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-09-20 · OPLUMO Outlet 1
Outlet purchase
2026-09-08 · Member activity · RM 111.75
App session
2026-08-27 · OPLUMO Outlet 1
Points credited
2026-08-15 · Member activity · RM 126.65
Win-back campaign delivered
2026-08-03 · OPLUMO Outlet 1
Outlet purchase
2026-07-22 · Member activity · RM 141.55
Points credited
2026-07-10 · OPLUMO Outlet 1
Outlet purchase
2026-06-28 · Member activity · RM 156.45