Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 26627
VM0026627Silvermember26627@example.test · +601110026627 · Preferred outlet: OPLUMO Outlet 6
WeekendApp User
Consent Status
Opted In
Points Balance
1,520
Current loyalty balance
Lifetime Spend
RM 1,901
Across 12 visits
Total Visits
12
Since 2025-11-02
Average Order Value
RM 150
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
143d
2026-05-19
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,520 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-19 · OPLUMO Outlet 6
Outlet purchase
2026-05-07 · Member activity · RM 112.50
App session
2026-04-25 · OPLUMO Outlet 6
Points credited
2026-04-13 · Member activity · RM 127.50
Win-back campaign delivered
2026-04-01 · OPLUMO Outlet 6
Outlet purchase
2026-03-20 · Member activity · RM 142.50
Points credited
2026-03-08 · OPLUMO Outlet 6
Outlet purchase
2026-02-24 · Member activity · RM 157.50