Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 26591
VM0026591Silvermember26591@example.test · +601110026591 · Preferred outlet: OPLUMO Outlet 4
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,119
Current loyalty balance
Lifetime Spend
RM 1,399
Across 13 visits
Total Visits
13
Since 2025-11-12
Average Order Value
RM 87
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
115d
2026-06-16
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,119 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-16 · OPLUMO Outlet 4
Outlet purchase
2026-06-04 · Member activity · RM 65.25
App session
2026-05-23 · OPLUMO Outlet 4
Points credited
2026-05-11 · Member activity · RM 73.95
Win-back campaign delivered
2026-04-29 · OPLUMO Outlet 4
Outlet purchase
2026-04-17 · Member activity · RM 82.65
Points credited
2026-04-05 · OPLUMO Outlet 4
Outlet purchase
2026-03-24 · Member activity · RM 91.35