Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 26571
VM0026571Silvermember26571@example.test · +601110026571 · Preferred outlet: OPLUMO Outlet 1
WeekendApp User
Consent Status
Opted In
Points Balance
988
Current loyalty balance
Lifetime Spend
RM 1,236
Across 15 visits
Total Visits
15
Since 2025-08-11
Average Order Value
RM 90
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
172d
2026-04-20
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
988 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-20 · OPLUMO Outlet 1
Outlet purchase
2026-04-08 · Member activity · RM 67.50
App session
2026-03-27 · OPLUMO Outlet 1
Points credited
2026-03-15 · Member activity · RM 76.50
Win-back campaign delivered
2026-03-03 · OPLUMO Outlet 1
Outlet purchase
2026-02-19 · Member activity · RM 85.50
Points credited
2026-02-07 · OPLUMO Outlet 1
Outlet purchase
2026-01-26 · Member activity · RM 94.50