Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 26531
VM0026531Silvermember26531@example.test · +601110026531 · Preferred outlet: OPLUMO Outlet 12
WeekendApp User
Consent Status
Opted In
Points Balance
1,365
Current loyalty balance
Lifetime Spend
RM 1,707
Across 28 visits
Total Visits
28
Since 2025-03-18
Average Order Value
RM 66
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
84d
2026-07-17
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,365 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-17 · OPLUMO Outlet 12
Outlet purchase
2026-07-05 · Member activity · RM 49.50
App session
2026-06-23 · OPLUMO Outlet 12
Points credited
2026-06-11 · Member activity · RM 56.10
Win-back campaign delivered
2026-05-30 · OPLUMO Outlet 12
Outlet purchase
2026-05-18 · Member activity · RM 62.70
Points credited
2026-05-06 · OPLUMO Outlet 12
Outlet purchase
2026-04-24 · Member activity · RM 69.30