Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 02643
VM0002643Silvermember2643@example.test · +601110002643 · Preferred outlet: OPLUMO Outlet 9
WeekendApp User
Consent Status
Opted In
Points Balance
2,146
Current loyalty balance
Lifetime Spend
RM 2,683
Across 31 visits
Total Visits
31
Since 2025-01-01
Average Order Value
RM 113
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
106d
2026-06-25
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,146 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-25 · OPLUMO Outlet 9
Outlet purchase
2026-06-13 · Member activity · RM 84.75
App session
2026-06-01 · OPLUMO Outlet 9
Points credited
2026-05-20 · Member activity · RM 96.05
Win-back campaign delivered
2026-05-08 · OPLUMO Outlet 9
Outlet purchase
2026-04-26 · Member activity · RM 107.35
Points credited
2026-04-14 · OPLUMO Outlet 9
Outlet purchase
2026-04-02 · Member activity · RM 118.65