Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 26391
VM0026391Membermember26391@example.test · +601110026391 · Preferred outlet: OPLUMO Outlet 8
Birthday SoonLunch
Consent Status
Opted In
Points Balance
270
Current loyalty balance
Lifetime Spend
RM 339
Across 3 visits
Total Visits
3
Since 2026-07-02
Average Order Value
RM 119
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
63d
2026-08-07
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
270 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-07 · OPLUMO Outlet 8
Outlet purchase
2026-07-26 · Member activity · RM 89.25
App session
2026-07-14 · OPLUMO Outlet 8
Points credited
2026-07-02 · Member activity · RM 101.15
Win-back campaign delivered
2026-06-20 · OPLUMO Outlet 8
Outlet purchase
2026-06-08 · Member activity · RM 113.05
Points credited
2026-05-27 · OPLUMO Outlet 8
Outlet purchase
2026-05-15 · Member activity · RM 124.95