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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

N2

Nurul 26349

VM0026349Gold

member26349@example.test · +601110026349 · Preferred outlet: OPLUMO Outlet 17

New JoinerHigh Value
Consent Status
Opted In
Points Balance
3,249
Current loyalty balance
Lifetime Spend
RM 4,061
Across 42 visits
Total Visits
42
Since 2024-07-26
Average Order Value
RM 119
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
67d
2026-08-03
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards

Gold member

★
3,249 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageAvailable · expires 2026-11-30
Member notes

Relationship context

N
CRM NotePrefers weekend visits
N
CRM NoteConsider win-back offer
Recent activity

Member timeline

Win-back campaign delivered
2026-08-03 · OPLUMO Outlet 17
Outlet purchase
2026-07-22 · Member activity · RM 89.25
App session
2026-07-10 · OPLUMO Outlet 17
Points credited
2026-06-28 · Member activity · RM 101.15
Win-back campaign delivered
2026-06-16 · OPLUMO Outlet 17
Outlet purchase
2026-06-04 · Member activity · RM 113.05
Points credited
2026-05-23 · OPLUMO Outlet 17
Outlet purchase
2026-05-11 · Member activity · RM 124.95