Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 26327
VM0026327Silvermember26327@example.test · +601110026327 · Preferred outlet: OPLUMO Outlet 12
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,856
Current loyalty balance
Lifetime Spend
RM 2,321
Across 36 visits
Total Visits
36
Since 2024-09-30
Average Order Value
RM 53
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
109d
2026-06-22
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,856 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-22 · OPLUMO Outlet 12
Outlet purchase
2026-06-10 · Member activity · RM 39.75
App session
2026-05-29 · OPLUMO Outlet 12
Points credited
2026-05-17 · Member activity · RM 45.05
Win-back campaign delivered
2026-05-05 · OPLUMO Outlet 12
Outlet purchase
2026-04-23 · Member activity · RM 50.35
Points credited
2026-04-11 · OPLUMO Outlet 12
Outlet purchase
2026-03-30 · Member activity · RM 55.65