Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 02631
VM0002631Silvermember2631@example.test · +601110002631 · Preferred outlet: OPLUMO Outlet 14
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,962
Current loyalty balance
Lifetime Spend
RM 2,453
Across 19 visits
Total Visits
19
Since 2025-08-16
Average Order Value
RM 131
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
95d
2026-07-06
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,962 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-06 · OPLUMO Outlet 14
Outlet purchase
2026-06-24 · Member activity · RM 98.25
App session
2026-06-12 · OPLUMO Outlet 14
Points credited
2026-05-31 · Member activity · RM 111.35
Win-back campaign delivered
2026-05-19 · OPLUMO Outlet 14
Outlet purchase
2026-05-07 · Member activity · RM 124.45
Points credited
2026-04-25 · OPLUMO Outlet 14
Outlet purchase
2026-04-13 · Member activity · RM 137.55