Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00263
VM0000263Silvermember263@example.test · +601110000263 · Preferred outlet: OPLUMO Outlet 9
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,084
Current loyalty balance
Lifetime Spend
RM 2,606
Across 24 visits
Total Visits
24
Since 2025-03-19
Average Order Value
RM 97
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
155d
2026-05-07
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,084 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-07 · OPLUMO Outlet 9
Outlet purchase
2026-04-25 · Member activity · RM 72.75
App session
2026-04-13 · OPLUMO Outlet 9
Points credited
2026-04-01 · Member activity · RM 82.45
Win-back campaign delivered
2026-03-20 · OPLUMO Outlet 9
Outlet purchase
2026-03-08 · Member activity · RM 92.15
Points credited
2026-02-24 · OPLUMO Outlet 9
Outlet purchase
2026-02-12 · Member activity · RM 101.85