Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 26255
VM0026255Goldmember26255@example.test · +601110026255 · Preferred outlet: OPLUMO Outlet 8
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
3,382
Current loyalty balance
Lifetime Spend
RM 4,228
Across 30 visits
Total Visits
30
Since 2025-01-21
Average Order Value
RM 177
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
104d
2026-06-27
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,382 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-27 · OPLUMO Outlet 8
Outlet purchase
2026-06-15 · Member activity · RM 132.75
App session
2026-06-03 · OPLUMO Outlet 8
Points credited
2026-05-22 · Member activity · RM 150.45
Win-back campaign delivered
2026-05-10 · OPLUMO Outlet 8
Outlet purchase
2026-04-28 · Member activity · RM 168.15
Points credited
2026-04-16 · OPLUMO Outlet 8
Outlet purchase
2026-04-04 · Member activity · RM 185.85