Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 26231
VM0026231Membermember26231@example.test · +601110026231 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted In
Points Balance
628
Current loyalty balance
Lifetime Spend
RM 786
Across 12 visits
Total Visits
12
Since 2025-10-13
Average Order Value
RM 83
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
163d
2026-04-29
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
628 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-29 · OPLUMO Outlet 1
Outlet purchase
2026-04-17 · Member activity · RM 62.25
App session
2026-04-05 · OPLUMO Outlet 1
Points credited
2026-03-24 · Member activity · RM 70.55
Win-back campaign delivered
2026-03-12 · OPLUMO Outlet 1
Outlet purchase
2026-02-28 · Member activity · RM 78.85
Points credited
2026-02-16 · OPLUMO Outlet 1
Outlet purchase
2026-02-04 · Member activity · RM 87.15