Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 02619
VM0002619Silvermember2619@example.test · +601110002619 · Preferred outlet: OPLUMO Outlet 2
WeekendApp User
Consent Status
Opted Out
Points Balance
1,240
Current loyalty balance
Lifetime Spend
RM 1,551
Across 28 visits
Total Visits
28
Since 2024-12-15
Average Order Value
RM 64
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
177d
2026-04-15
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,240 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-15 · OPLUMO Outlet 2
Outlet purchase
2026-04-03 · Member activity · RM 48.00
App session
2026-03-22 · OPLUMO Outlet 2
Points credited
2026-03-10 · Member activity · RM 54.40
Win-back campaign delivered
2026-02-26 · OPLUMO Outlet 2
Outlet purchase
2026-02-14 · Member activity · RM 60.80
Points credited
2026-02-02 · OPLUMO Outlet 2
Outlet purchase
2026-01-21 · Member activity · RM 67.20