Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 26127
VM0026127Goldmember26127@example.test · +601110026127 · Preferred outlet: OPLUMO Outlet 16
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,849
Current loyalty balance
Lifetime Spend
RM 3,562
Across 43 visits
Total Visits
43
Since 2024-04-02
Average Order Value
RM 98
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
164d
2026-04-28
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,849 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-28 · OPLUMO Outlet 16
Outlet purchase
2026-04-16 · Member activity · RM 73.50
App session
2026-04-04 · OPLUMO Outlet 16
Points credited
2026-03-23 · Member activity · RM 83.30
Win-back campaign delivered
2026-03-11 · OPLUMO Outlet 16
Outlet purchase
2026-02-27 · Member activity · RM 93.10
Points credited
2026-02-15 · OPLUMO Outlet 16
Outlet purchase
2026-02-03 · Member activity · RM 102.90