Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 26087
VM0026087Platinummember26087@example.test · +601110026087 · Preferred outlet: OPLUMO Outlet 10
Birthday SoonLunch
Consent Status
Opted In
Points Balance
5,168
Current loyalty balance
Lifetime Spend
RM 6,460
Across 38 visits
Total Visits
38
Since 2024-09-16
Average Order Value
RM 173
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
87d
2026-07-14
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
5,168 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-14 · OPLUMO Outlet 10
Outlet purchase
2026-07-02 · Member activity · RM 129.75
App session
2026-06-20 · OPLUMO Outlet 10
Points credited
2026-06-08 · Member activity · RM 147.05
Win-back campaign delivered
2026-05-27 · OPLUMO Outlet 10
Outlet purchase
2026-05-15 · Member activity · RM 164.35
Points credited
2026-05-03 · OPLUMO Outlet 10
Outlet purchase
2026-04-21 · Member activity · RM 181.65