Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 25955
VM0025955Goldmember25955@example.test · +601110025955 · Preferred outlet: OPLUMO Outlet 14
WeekendApp User
Consent Status
Opted In
Points Balance
3,195
Current loyalty balance
Lifetime Spend
RM 3,995
Across 22 visits
Total Visits
22
Since 2025-04-16
Average Order Value
RM 151
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
163d
2026-04-29
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,195 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-29 · OPLUMO Outlet 14
Outlet purchase
2026-04-17 · Member activity · RM 113.25
App session
2026-04-05 · OPLUMO Outlet 14
Points credited
2026-03-24 · Member activity · RM 128.35
Win-back campaign delivered
2026-03-12 · OPLUMO Outlet 14
Outlet purchase
2026-02-28 · Member activity · RM 143.45
Points credited
2026-02-16 · OPLUMO Outlet 14
Outlet purchase
2026-02-04 · Member activity · RM 158.55