Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 02595
VM0002595Goldmember2595@example.test · +601110002595 · Preferred outlet: OPLUMO Outlet 12
WeekendApp User
Consent Status
Opted In
Points Balance
2,815
Current loyalty balance
Lifetime Spend
RM 3,519
Across 29 visits
Total Visits
29
Since 2025-02-11
Average Order Value
RM 127
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
101d
2026-06-30
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,815 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-30 · OPLUMO Outlet 12
Outlet purchase
2026-06-18 · Member activity · RM 95.25
App session
2026-06-06 · OPLUMO Outlet 12
Points credited
2026-05-25 · Member activity · RM 107.95
Win-back campaign delivered
2026-05-13 · OPLUMO Outlet 12
Outlet purchase
2026-05-01 · Member activity · RM 120.65
Points credited
2026-04-19 · OPLUMO Outlet 12
Outlet purchase
2026-04-07 · Member activity · RM 133.35