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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

N2

Nurul 25929

VM0025929Gold

member25929@example.test · +601110025929 · Preferred outlet: OPLUMO Outlet 5

FamilyDelivery
Consent Status
Opted In
Points Balance
3,645
Current loyalty balance
Lifetime Spend
RM 4,557
Across 35 visits
Total Visits
35
Since 2024-11-12
Average Order Value
RM 123
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
84d
2026-07-17
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards

Gold member

★
3,645 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageAvailable · expires 2026-11-30
Member notes

Relationship context

N
CRM NotePrefers weekend visits
N
CRM NoteConsider win-back offer
Recent activity

Member timeline

Win-back campaign delivered
2026-07-17 · OPLUMO Outlet 5
Outlet purchase
2026-07-05 · Member activity · RM 92.25
App session
2026-06-23 · OPLUMO Outlet 5
Points credited
2026-06-11 · Member activity · RM 104.55
Win-back campaign delivered
2026-05-30 · OPLUMO Outlet 5
Outlet purchase
2026-05-18 · Member activity · RM 116.85
Points credited
2026-05-06 · OPLUMO Outlet 5
Outlet purchase
2026-04-24 · Member activity · RM 129.15