Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
D2
Daniel 25914
VM0025914Membermember25914@example.test · +601110025914 · Preferred outlet: OPLUMO Outlet 7
LunchNew Joiner
Consent Status
Opted In
Points Balance
270
Current loyalty balance
Lifetime Spend
RM 338
Across 15 visits
Total Visits
15
Since 2025-11-14
Average Order Value
RM 25
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
77d
2026-07-24
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
270 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-24 · OPLUMO Outlet 7
Outlet purchase
2026-07-12 · Member activity · RM 18.75
App session
2026-06-30 · OPLUMO Outlet 7
Points credited
2026-06-18 · Member activity · RM 21.25
Win-back campaign delivered
2026-06-06 · OPLUMO Outlet 7
Outlet purchase
2026-05-25 · Member activity · RM 23.75
Points credited
2026-05-13 · OPLUMO Outlet 7
Outlet purchase
2026-05-01 · Member activity · RM 26.25