Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 02591
VM0002591Membermember2591@example.test · +601110002591 · Preferred outlet: OPLUMO Outlet 8
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
958
Current loyalty balance
Lifetime Spend
RM 1,198
Across 21 visits
Total Visits
21
Since 2025-05-21
Average Order Value
RM 76
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
146d
2026-05-16
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
958 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-16 · OPLUMO Outlet 8
Outlet purchase
2026-05-04 · Member activity · RM 57.00
App session
2026-04-22 · OPLUMO Outlet 8
Points credited
2026-04-10 · Member activity · RM 64.60
Win-back campaign delivered
2026-03-29 · OPLUMO Outlet 8
Outlet purchase
2026-03-17 · Member activity · RM 72.20
Points credited
2026-03-05 · OPLUMO Outlet 8
Outlet purchase
2026-02-21 · Member activity · RM 79.80