Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 25883
VM0025883Goldmember25883@example.test · +601110025883 · Preferred outlet: OPLUMO Outlet 10
WeekendApp User
Consent Status
Opted In
Points Balance
2,610
Current loyalty balance
Lifetime Spend
RM 3,263
Across 26 visits
Total Visits
26
Since 2025-05-19
Average Order Value
RM 137
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
58d
2026-08-12
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,610 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-12 · OPLUMO Outlet 10
Outlet purchase
2026-07-31 · Member activity · RM 102.75
App session
2026-07-19 · OPLUMO Outlet 10
Points credited
2026-07-07 · Member activity · RM 116.45
Win-back campaign delivered
2026-06-25 · OPLUMO Outlet 10
Outlet purchase
2026-06-13 · Member activity · RM 130.15
Points credited
2026-06-01 · OPLUMO Outlet 10
Outlet purchase
2026-05-20 · Member activity · RM 143.85