Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 25871
VM0025871Membermember25871@example.test · +601110025871 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted In
Points Balance
233
Current loyalty balance
Lifetime Spend
RM 292
Across 3 visits
Total Visits
3
Since 2026-07-03
Average Order Value
RM 111
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
62d
2026-08-08
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
233 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-08 · OPLUMO Outlet 15
Outlet purchase
2026-07-27 · Member activity · RM 83.25
App session
2026-07-15 · OPLUMO Outlet 15
Points credited
2026-07-03 · Member activity · RM 94.35
Win-back campaign delivered
2026-06-21 · OPLUMO Outlet 15
Outlet purchase
2026-06-09 · Member activity · RM 105.45
Points credited
2026-05-28 · OPLUMO Outlet 15
Outlet purchase
2026-05-16 · Member activity · RM 116.55