Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 25835
VM0025835Membermember25835@example.test · +601110025835 · Preferred outlet: OPLUMO Outlet 13
WeekendApp User
Consent Status
Opted Out
Points Balance
412
Current loyalty balance
Lifetime Spend
RM 516
Across 6 visits
Total Visits
6
Since 2026-02-27
Average Order Value
RM 108
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
134d
2026-05-28
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
412 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-28 · OPLUMO Outlet 13
Outlet purchase
2026-05-16 · Member activity · RM 81.00
App session
2026-05-04 · OPLUMO Outlet 13
Points credited
2026-04-22 · Member activity · RM 91.80
Win-back campaign delivered
2026-04-10 · OPLUMO Outlet 13
Outlet purchase
2026-03-29 · Member activity · RM 102.60
Points credited
2026-03-17 · OPLUMO Outlet 13
Outlet purchase
2026-03-05 · Member activity · RM 113.40