Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 02571
VM0002571Goldmember2571@example.test · +601110002571 · Preferred outlet: OPLUMO Outlet 5
WeekendApp User
Consent Status
Opted In
Points Balance
2,836
Current loyalty balance
Lifetime Spend
RM 3,545
Across 28 visits
Total Visits
28
Since 2024-12-22
Average Order Value
RM 139
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
170d
2026-04-22
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,836 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-22 · OPLUMO Outlet 5
Outlet purchase
2026-04-10 · Member activity · RM 104.25
App session
2026-03-29 · OPLUMO Outlet 5
Points credited
2026-03-17 · Member activity · RM 118.15
Win-back campaign delivered
2026-03-05 · OPLUMO Outlet 5
Outlet purchase
2026-02-21 · Member activity · RM 132.05
Points credited
2026-02-09 · OPLUMO Outlet 5
Outlet purchase
2026-01-28 · Member activity · RM 145.95