Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 25643
VM0025643Goldmember25643@example.test · +601110025643 · Preferred outlet: OPLUMO Outlet 8
WeekendApp User
Consent Status
Opted In
Points Balance
3,918
Current loyalty balance
Lifetime Spend
RM 4,898
Across 34 visits
Total Visits
34
Since 2024-09-06
Average Order Value
RM 140
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
169d
2026-04-23
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,918 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-23 · OPLUMO Outlet 8
Outlet purchase
2026-04-11 · Member activity · RM 105.00
App session
2026-03-30 · OPLUMO Outlet 8
Points credited
2026-03-18 · Member activity · RM 119.00
Win-back campaign delivered
2026-03-06 · OPLUMO Outlet 8
Outlet purchase
2026-02-22 · Member activity · RM 133.00
Points credited
2026-02-10 · OPLUMO Outlet 8
Outlet purchase
2026-01-29 · Member activity · RM 147.00