Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 25619
VM0025619Silvermember25619@example.test · +601110025619 · Preferred outlet: OPLUMO Outlet 1
WeekendApp User
Consent Status
Opted In
Points Balance
1,916
Current loyalty balance
Lifetime Spend
RM 2,395
Across 38 visits
Total Visits
38
Since 2024-10-26
Average Order Value
RM 82
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
47d
2026-08-23
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,916 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-23 · OPLUMO Outlet 1
Outlet purchase
2026-08-11 · Member activity · RM 61.50
App session
2026-07-30 · OPLUMO Outlet 1
Points credited
2026-07-18 · Member activity · RM 69.70
Win-back campaign delivered
2026-07-06 · OPLUMO Outlet 1
Outlet purchase
2026-06-24 · Member activity · RM 77.90
Points credited
2026-06-12 · OPLUMO Outlet 1
Outlet purchase
2026-05-31 · Member activity · RM 86.10