Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
N2
Nurul 25605
VM0025605Silvermember25605@example.test · +601110025605 · Preferred outlet: OPLUMO Outlet 4
New JoinerHigh Value
Consent Status
Opted In
Points Balance
2,102
Current loyalty balance
Lifetime Spend
RM 2,628
Across 21 visits
Total Visits
21
Since 2025-08-14
Average Order Value
RM 134
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
61d
2026-08-09
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
2,102 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-09 · OPLUMO Outlet 4
Outlet purchase
2026-07-28 · Member activity · RM 100.50
App session
2026-07-16 · OPLUMO Outlet 4
Points credited
2026-07-04 · Member activity · RM 113.90
Win-back campaign delivered
2026-06-22 · OPLUMO Outlet 4
Outlet purchase
2026-06-10 · Member activity · RM 127.30
Points credited
2026-05-29 · OPLUMO Outlet 4
Outlet purchase
2026-05-17 · Member activity · RM 140.70