Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 02555
VM0002555Silvermember2555@example.test · +601110002555 · Preferred outlet: OPLUMO Outlet 6
WeekendApp User
Consent Status
Opted In
Points Balance
2,351
Current loyalty balance
Lifetime Spend
RM 2,939
Across 20 visits
Total Visits
20
Since 2025-06-24
Average Order Value
RM 157
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
130d
2026-06-01
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,351 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-01 · OPLUMO Outlet 6
Outlet purchase
2026-05-20 · Member activity · RM 117.75
App session
2026-05-08 · OPLUMO Outlet 6
Points credited
2026-04-26 · Member activity · RM 133.45
Win-back campaign delivered
2026-04-14 · OPLUMO Outlet 6
Outlet purchase
2026-04-02 · Member activity · RM 149.15
Points credited
2026-03-21 · OPLUMO Outlet 6
Outlet purchase
2026-03-09 · Member activity · RM 164.85