Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 25535
VM0025535Membermember25535@example.test · +601110025535 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
834
Current loyalty balance
Lifetime Spend
RM 1,043
Across 22 visits
Total Visits
22
Since 2025-05-28
Average Order Value
RM 53
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
121d
2026-06-10
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
834 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-10 · OPLUMO Outlet 2
Outlet purchase
2026-05-29 · Member activity · RM 39.75
App session
2026-05-17 · OPLUMO Outlet 2
Points credited
2026-05-05 · Member activity · RM 45.05
Win-back campaign delivered
2026-04-23 · OPLUMO Outlet 2
Outlet purchase
2026-04-11 · Member activity · RM 50.35
Points credited
2026-03-30 · OPLUMO Outlet 2
Outlet purchase
2026-03-18 · Member activity · RM 55.65