Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 25455
VM0025455Goldmember25455@example.test · +601110025455 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
2,855
Current loyalty balance
Lifetime Spend
RM 3,569
Across 23 visits
Total Visits
23
Since 2025-03-31
Average Order Value
RM 131
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
161d
2026-05-01
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,855 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-01 · OPLUMO Outlet 7
Outlet purchase
2026-04-19 · Member activity · RM 98.25
App session
2026-04-07 · OPLUMO Outlet 7
Points credited
2026-03-26 · Member activity · RM 111.35
Win-back campaign delivered
2026-03-14 · OPLUMO Outlet 7
Outlet purchase
2026-03-02 · Member activity · RM 124.45
Points credited
2026-02-18 · OPLUMO Outlet 7
Outlet purchase
2026-02-06 · Member activity · RM 137.55