Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 02543
VM0002543Silvermember2543@example.test · +601110002543 · Preferred outlet: OPLUMO Outlet 11
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
1,810
Current loyalty balance
Lifetime Spend
RM 2,264
Across 14 visits
Total Visits
14
Since 2025-10-19
Average Order Value
RM 160
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
121d
2026-06-10
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,810 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-10 · OPLUMO Outlet 11
Outlet purchase
2026-05-29 · Member activity · RM 120.00
App session
2026-05-17 · OPLUMO Outlet 11
Points credited
2026-05-05 · Member activity · RM 136.00
Win-back campaign delivered
2026-04-23 · OPLUMO Outlet 11
Outlet purchase
2026-04-11 · Member activity · RM 152.00
Points credited
2026-03-30 · OPLUMO Outlet 11
Outlet purchase
2026-03-18 · Member activity · RM 168.00